What we do...
The Drinks Counsel offers an a la carte range of marketing services to the drink and leisure sectors
Strategy
A heart of any successful business is a strategy. At TDC we aim to develop that strategy to help you achieve your business goals, as well as demonstrate the benefits of a cohesive marketing plan. Any successful strategy is built upon a clear understanding of your business and its goals which we always strive to achieve.
Marketing
An effective marketing plan will help you differentiate your brand from the competition. At TDC we believe your brand is king and should be one of the most important investments you make in your business. your brand is your shop window to thew outside world and should always reflect your business values.
Support
Not all clients require a full marketing service but often have the need of an expert to manage a specific task. At TDC we can offer that service whether it be project managing an exhibition and all the complexities that come with it it, or just covering for staff absences.
Partners
With over 35 yrs experience in the marketing arena we have accumulated a reliable pool of professional partners we work closely with to deliver your objectives. Our associates range from graphic designers, web developers, social media specialists and producers to printers, exhibition contractors and film producers to name but a few.
About US...
The Drinks Counsel... Strategic Marketing Solutions for the drink and leisure industry
Given today's uncertain economic climate it is logical that there may be a reluctance to commit money to salaries to increase your in-house marketing function.
The Drinks Counsel's (TDC) main aim is to enhance that function without having to make that long term commitment, yet provide your business with the resource and benefits of a strategic marketer.
TDC's principal Mark Shelley has over 35 yrs experience in the marketing and advertising arena and is a Fellow of the Chartered Institute of Marketing. Of that 35yrs over 20 have been spent marketing in the drink and leisure sectors.
The areas worked on in these sectors include brewers, soft drink manufacturers, wine producers and distributors as well as alcohol brand owners. Disciplines employed for these clients have included marketing strategy, research, brand development, direct marketing, e-marketing and strategy implementation to name but a few.
Marketing
noun: the action or business of promoting and selling products or services, including market research and advertising.
Strategy
noun: a plan of action designed to achieve a long-term or overall aim
Management
noun: the process of dealing with or controlling things or people
Consultancy
noun: a professional practice that gives expert advice within a particular field
People
The Drinks Counsel... Strategic Marketing Solutions for the drink and leisure industry
Mark Shelley FCIM
Don't take our word for it...
What our clients think of us...
Latest News...
Recent projects The Drinks Counsel have been working on...
A little taster for you….
Heres a preview of the latest promo video for The Drinks Counsel https://youtu.be/VhiukuCtIzg
Win a diamond with Diamond Cider……
The Drinks Counsel has recently successfully launched the latest Diamond Cider on can promotion. The promotion offered ten lucky customers the chance to win a real diamond. To win the diamond all they had to do was purchase a promotional can, pull back the pull tab and make a note of the unique laser etched[…]
The new Bootleg Brewing Co website…
Its been a really busy week here at The Drinks Counsel. We have managed to produce and publish the new Bootleg Brewing Co’s website in just six days from brief to publication including a photo shoot as well. All in time for next weeks Northern Restaurant and Bar Show…. Time for a pint
Putting a new spin on lager with Spin Doctor from Bootleg Brewery
TDC have recently helped Manchester Craft brewer Bootleg Brewing Company launch their new craft lager Spin Doctor. Whilst the craft ale market is becoming relatively established, the craft lager market is now starting to gain some ground of its own with the introduction of some interesting new products, utilising new methods and tastes. TMC were[…]
A Happy Client…..
Its always good to get some feedback from a satisfied client. TMC recently undertook a full marketing audit and strategy proposal for AdaptSoft helping them move the company forward to achieve their goals for 2016. The detailed report covered all aspects of the business and included recommendations to help maximise their brand awareness and create[…]
Now you see it, now you don’t…….
The Drinks Counsel has been working closely with IMA Group to develop their augmented reality offering Imagine Interactive. Imagine Interactive AR gives the user the ability to create a digital interface between the real world and the digital world, creating a marketing platform with immense versatility when it comes to communicating with customers. The interactive[…]
124 pubs and not a drop of alcohol to be had…….
TDC have just completed a secret shopper survey for Coca Cola and Joseph Holt Brewery that involved visiting all 124 of their pubs. The objective was to ascertain how the bar staff responded to a request for a coke and a pint of lager. A simple enough task you may think, but the proof was[…]
The Kestrel has finally landed……
After 4 months of hard work we are pleased to announce the arrival of the Kestrel Lager TV ad, the first in over 20 years. The Ad will be running on Comedy Central and MTV from the 16th June till March 2015 and tells the story of Kestrels Scottish heritage and the Holy Brewing Method[…]
Kestrel…. The making of a journey
A behind the scenes look at the making of our current 30 sec Kestrel Heritage TV ad project managed by The Marketing Counsel from concept to completion. See the three month journey unfold from Loch Katrine in Scotland to Soho in London. The ad is currently running on Comedy Central and MTV. To view the[…]